SEO Manager

The Babyshop Group is a global premium and luxury retailer of children's clothing and products for the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries.

The Group presides over an exclusive portfolio that consists of the e-commerce websites,,, and along with 10 physical stores in Norway and Sweden. We are a leading global omnichannel retailer with a total turnover of 120 million Euro.

Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like Kuling, STOY, and A Happy Brand. 

About this role

We are seeking an experienced SEO Manager to join the Babyshop Group. This role will work closely with the Performance, Ecommerce, and Tech teams, supporting the overall strategy and leading day-to-day execution of our SEO program. It will focus heavily on driving the technical SEO agenda with our IT partners and management oversight of the in-house content team and external agency. Candidates should have a strong technical SEO experience, ideally having worked on large scale enterprise/ecom websites. They should be passionate about SEO, take an analytical approach to problem solving and be driven by curiosity.

Key responsibilities

  • Drive SEO agenda focusing on both the technical and content optimization programs
  • Oversee multiple concurrent workstreams and demonstrate ability to prioritize accordingly based on ROI impact analysis
  • Develop solutions to scale SEO optimizations and enhancements 
  • Work closely with Digital Marketing leadership, Product & Tech to define/prioritize SEO roadmap initiatives and ensure best practices
  • Conduct site crawls and log file analysis to monitor site hygiene, identify new opportunities or remediate issues
  • Manage SEO resources (internal/agency) to educate and grow their capabilities, set priorities and ultimately deliver on the SEO program goals
  • Oversee ongoing reporting requirements (daily monitoring/weekly performance recaps/ad hoc analysis), communicate performance to business stakeholders and use data to inform strategic decisions
  • Educate internal teams across the organization on SEO best practices, establish self as a subject matter expert and thought leader within the organization
  • Keep pulse on the competitive landscape to identify opportunities and monitor competitive pressures
  • Collaborate with cross-channel partners, specifically SEM, in support of holistic digital strategies

Skills & Experience

  • 4+ years of SEO experience in-house or agency, retail ecom and/or site development experience a plus
  • Ability to thrive in a fast-paced, dynamic work environment
  • Demonstrated success in leading large-scale SEO programs as both a leader and individual contributor
  • Deep knowledge of Javascript SEO best practices, Client vs. Server-Side Rendering and experience working on Single Page Application (SPA) websites
  • In-depth experience with web analytics platforms (required): Adobe Analytics, Google Analytics, Google Search Console/Bing Webmaster Tools
  • In-depth experience with enterprise SEO platforms (required): SEMRush/BrightEdge/Conductor, Botify/DeepCrawl, and Screaming Frog
  • Proficient in MS Office programs: Word, Excel and PowerPoint
  • Understanding of broader digital marketing landscape and SEOs role within the mix, with experience collaborating across channels

Additional Competencies

  • Strong verbal, written, and presentation skills
  • Proven leadership and strategic skills
  • Strong passion for testing, data and metrics and belief in discovering insights in data
  • Excellent quantitative and analytical skills - use and analyze data to inform media strategies and optimizations
  • Excellent organizational and project management skills; organized with ability to multi-task, prioritize, work quickly and to tight deadlines
  • Self-starter who can take initiative to uncover new opportunities and drive enhancements
  • Strong collaboration skills and proven ability to build effective relationships

Start: As soon as possible  

Extent: 40h/week, Permanent employment with six months’ probation period

Where? HQ in Stockholm, Östermalm

Click "Apply" to easily submit your application and do so before 15/5 2022. We review applications continuously and the position might be filled before the end date of the recruitment – so send in your application today!


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