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This is us

Babyshop is a leading global ecommerce retailer based in Sweden. Our workforce consists of around 30 employees, dedicated to delivering high-quality baby and children's products. The Babyshop Group includes the online sites Babyshop.com, Lekmer.se, Alexandalexa.com, and Melijoe.com. Our product assortment includes baby and children's clothes, shoes, toys, strollers, car seats, maternity clothes, and accessories.

Our products are sent from an advanced automated warehouse solution featuring 130,000 boxes and 120 robots, all powered by renewable energy since June 2020.

The Babyshop Group was founded in 2006 and is minority-owned by Verdane funds.

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