One Family.
We come from different places and
bring diverse skills and perspectives.
Together we shine as one family. One for the team.

This is us

The Babyshop Group; including,,, and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.  We are a fashion retailer in tech, not only do we have a modern tech-stack, but we also have a self-automated AutoStore warehouse solution containing 130,000 boxes and 120 robots.  At present Babyshop Group has offices in Paris, London, Stockholm, Oslo and Seoul in total over 50 nationalities in our workforce and 70% of women. We are a young and fast-growing company with a high entrepreneurial spirit that is passionate about creating the best buying experience for parents under the core values Lead Not Follow, Own it, Simplify and One Family.  It all started with the single domain and two entrepreneurs in 2006.

Our journey has only just begun. Want to come along?
We are constantly looking for talented people to work in our Stockholm headquarter, our state-of-the-art automated warehouse in Jönköping, our London office and in any of our retail stores in Sweden or Norway.


Collection image 2

Location: London Office
Final application date: 2021-06-30

At Babyshop Group you get the opportunity to work with some of the world’s most prominent kid’s designer brands. In your daily work you get the chance to create premium communication and build our brands on relevant social media platforms. You will get a great knowledge of working with multiple brands – both external and owned brands – on a global level.

The BSG Global Social Media Coordinator is responsible for the daily tactical work with the Babyshop group social media channels – with current focus on Instagram. The social media coordinator is executing and implementing the global social media strategy. You will also be responsible for ongoing creating and developing engaging organic content in the social channels. He/she should produce seasonal content calendars for each store front in alignment with the Senior Social Media Manager. The content planned for should include creative content ideas and features connected to the commercial plan/campaigns and the brand marketing/PR related activities. In this role you will be responsible for monitoring social media for industry trends, competitor activations as well as customer related topics. You will also follow up and measure success of campaigns, content performance, understanding and setting KPI’s together with the Senior Social Media Manager.  To have a strong knowledge of the global social media landscape as well as the global fashion and retail industry is key.

The Social Media Coordinator is a part of the global Communications team and works closely with the Senior Social Media Manager. The Social Media Coordinator is based in our local office in London but reports to the Head of Communication based in our HQ in Stockholm.

Key responsibilities

  • Execute and contribute to a results-driven social media strategy and content calendar in collaboration with the Senior Social Media Manager. Identify KPI’s and objectives
  • Develop and curate engaging content for social media platforms (focus on Instagram) together with copywriters, designers, and Senior Social Media Manager
  • Assist in the creation and editing of written, video (IGTV, reels etc.) and photo content.
  • Create briefs for social media content and managing of external suppliers.
  • Attend relevant events and produce live social media content.
  • Maintain unified brand voice across different social media channels, related to company tone of voice and streamlined activations.
  • Monitor social media for crisis related questions – referring to Head of Communications
  • Interact with users and respond to social media messages, inquiries, and comments.
  • Review analytics, follow up on KPI’s and create reports on key metrics on a monthly and weekly basis together with Senior Social Media Manager.
  • Be familiar with relevant social listening and social media marketing tools
  • Assist in the development and management of social media marketing and influencer marketing strategy.
  • Liaise with Customer Service department on ongoing recurring questions, keep them up to date with any major planned activations in our social channels.
  • Monitor SEO and user engagement and plan for content optimization

Minimum qualifications

  • A minimum of 1-2 years’ experience with B2C social media marketing or content development
  • Passion for social media and proficiency with major social media platforms and social media management tools
  • Excellent knowledge of Instagram and Facebook, as well as platforms such as TikTok and YouTube
  • Proficiency with video and photo editing tools and digital media formats. Such as Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
  • Excellent social listening skills
  • Fluent in English both written and spoken. Qualifications in French (written and spoken) is a plus but not required
  • Strong copywriting and copy-editing skills

Preferred qualifications:

  • Ability to understand historical, current, and future trends in the digital content and social media space
  • Top-notch oral and verbal communication skills
  • Strong knowledge of the global social media landscape as well as the fashion and retail industry. Focus on the French and UK Market.
  • Impeccable time management skills with the ability to multitask
  • Detail-oriented approach with ability to work under pressure to meet deadlines
  • Understanding of SEO and web traffic metrics
  • Good understanding of social media KPIs
  • Critical thinker and problem-solving skills
  • Experience researching buyer and consumer persona.
  • Organized and self-motivated. Good at taking directions but also good at working independently.
  • Exceptional at communication and building relationships

Are we a good match?

So, do the above resonate with your passion and ambition? Are you inspired by the thought of impacting families across the globe in a positive way? Do you want an opportunity to apply your expertise in a context where you truly contribute to our family context? If so, then we would love to hear from you. Click "Apply" to easily submit your application and do so before 30/6 2021. We review applications continuously and the position might be filled before the end date of the recruitment – so send in your application today!

About Babyshop Group:

The Babyshop Group is a leading luxury and premium online retailer group for baby and children’s fashion and products. The Group operates,,, and as well as a number of retail stores, along with private labels designed and developed in-house. With an annual sales run rate of over €100 million, catering 140 countries and reaching over 1,000,000 customers, The Babyshop Group headquarters is located in Stockholm with additional offices in London, Oslo, Paris and Seoul.

Location: Norway HQ & Stores
Final application date: 2021-06-30

Babyshop Stavanger søker nå etter butikkselgere deltid (ca 20% stilling).
Babyshop har en kundekrets med høye forventinger til rådgivning, kompetanse og kvalitet. Det er derfor viktig at du har "det lille ekstra" og en interesse for salg, samspill og er opptatt av å prestere. 
  • Salg og rådgivning av våre produkter 
  • Sikre kvalitet og høy standard
  • Varemottak (prising og vareplassering)
Vi søker deg som
Setter kunden i fokus og som er opptatt av å prestere. Det er viktig at du er ryddig og systematisk og at du kan jobbe i et høyt tempo og fortsatt sette kunden i fokus. Du er en positiv og utadvendt person som naturlig kan takle utfordringer som kan dukke opp. Du er en god lagspiller, men trives også med å jobbe alene. Erfaring fra bransjen er et pluss, men ikke et krav.
Babyshop Stavanger kan tilby 
  • God opplæring i alle våre produkter
  • Engasjerte og hyggelige medarbeidere
  • Varierte og spennende arbeidsoppgaver 
  • Oppfølging og mulighet for personlig utvikling
Høres dette ut som deg? SØK NÅ!  Søker må være over 18 år og det forutsetter at du kan jobbe kveldstid og helger samt mer i ferie og ved sykdom. Menn oppfordres til å søke.
Vi gleder oss til å høre fra deg og ser frem til å få et nytt medlem i Team Stavanger!

Location: Stockholm HQ
Final application date: 2021-06-20

We are looking for our next Buyer to become a part of our Buying team. In this role you will run the Baby and Travel assortment in line with the goals of the overall team and business. As a Buyer, you will develop business strategies and assortments plans, identify opportunities to grow the business

Location: Norway HQ & Stores
Final application date: 2021-06-30

Vi søker dyktig superselger med stort pågangsmot som trives med å jobbe mot felles mål. God kundeservice er utrolig viktig for oss, slik at DU må være imøtekommende, sosial og "gi det lille ekstra". 

Vi søker deg som:

  • Setter kunden i fokus!
  • Tar initiativ og viser engasjement 
  • Er strukturert, ryddig og liker å jobbe i høyt tempo
  • Er smilende og imøtekommende
  • Erfaring fra bransjen er ett pluss men ikke ett krav


Vi på team Jessheim kan tilby følgende:

  • God opplæring i våre produkter 
  • Engasjerte og hyggelige kolleger
  • Varierte og spennende dager 
  • Oppfølging og mulighet for personlig utvikling


Søkere må være over 18 år og det forutsettes at du kan jobbe kveld og helger og dagvakter i ferieperioder. 

Stillingen som lyses ut er følgende:

- Deltid 20% 

Med mulighet for mer jobb i høysesong og etter behov.


Vi tilbyr et inspirerende arbeidsmiljø i en hektisk butikk! 

Vil du bli en del av Babyshop familien? Søk nå!


Location: Stockholm HQ
Final application date: 2021-07-16

We believe that great ideas come from everywhere. So, there are no pigeonholes here.

Location: Stockholm HQ
Final application date: 2021-07-16

We believe that great ideas come from everywhere. So, there are no pigeonholes here.

Location: Stockholm HQ
Final application date: 2021-08-31

Leveraging transfer learning for Outfit Matching in children's fashion, using deep learning


About Babyshop Group

E-commerce is at the heart of Babyshop Group where premium childrens’ fashion is retailed on a multitude of websites (eg.,,, Babyshop Group has had continuous growth the past years, currently selling and shipping internationally with a revenue of more than 1.5 billion SEK. In order to sustain such growth, Babyshop Group will continue to work in a data driven environment, which you hopefully can be a part of! We at Babyshop work with machine learning (ML) on a daily basis, whether it being exploratory data analysis and modelling in a Jupyter Notebook or building ML-pipelines integrating cloud solutions for personalization, demand prediction, recommender systems, learning-to-rank and more. If this is something that you want to develop within and you find the thesis proposal interesting, apply! By the way, at our office by Karlaplan you will find lots of tasty coffee, tea and inspiring individuals.


Thesis proposal

At Babyshop Group, there are hundreds of thousands of articles for children’s fashion, which makes the matching of outfits by experienced fashion experts extremely time-intensive, if not infeasible, to do by hand. Because of this, a need for a support system in curating stylish outfits is large. In literature, a multitude of previous work has been done in regards to outfit matching, most notably Bettaney Et Al. Here, multiple deep learning models have been trained on tens of thousands of outfits to predict whether a collection of items, where each item consists of an image, text description and categorical features, constitute a good outfit or not, which has proven highly successful. Moreover, other related work where the corresponding datasets are published aswell are Vasileva Et Al, Xu Et Al, Song Et Al and Jagadeesh Et Al  However, all of these datasets are of adult fashion, with very little (or none) emphasis on childrens’ fashion.


Recently, transfer learning has proved very successful to transfer knowledge learned within one domain to another, most prominently in regards to object-detection in images, using YoloV3[1], as well as natural language processing using BERT[2] and GPT[3]. Even within the specific domain of fashion, transfer learning has been used successfully to transfer knowledge between one subdomain and another, see iMaterialist. Because of this advancement in transfer learning, ML-practitioners with access to limited sets of labeled data can successfully leverage these transfer learning frameworks that are trained on immense datasets.


Adult and children’s fashion is, from a human point of view, very similar. However, the extent to which neural networks generalize across the two subdomains is currently unknown. The question then arises, is it possible to combine the pre-trained models from previously mentioned outfit matching models that are trained on almost exclusively adults’ fashion, together with the learnings from transfer-learning frameworks - in order to successfully perform outfit matching within childrens’ fashion?


We are looking one or a pair of two students for this thesis, and for a good fit we believe it to be preferable if you have the following qualifications:

  • Student of Computer Science, Machine Learning, Computer Engineering, Mathematics, Physics, or related field (e.g. applied mathematics/statistics).
  • A good understanding of the use of some of the current state of the art machine learning frameworks such as Keras, TensorFlow, Scikit-Learn, Spark etc. in developing ML applications.
  • Proficiency in Python and Git.
  • Knowledge about data wrangling and data munging, using SQL, Pandas and Numpy.
  • Good communication skills in written and spoken English.


What we offer

  • Supervision from experienced data scientists and ML practitioners.
  • The compute-resources needed for such a modelling-heavy task.
  • 20 000 SEK on completion of the thesis as compensation per student.
  • Inspiring culture and fun after-works!


What we unfortunately do not offer

  • Relocation package
  • Fully (100%) remote thesis work. We are flexible with remote work, but cannot offer a fully remote position.
  • Swedish Visa assistance


Starting, early September till late December / early January (depending on your semester).

Contact: Marcus Svensson, Data Scientist at Babyshop Group

Last application date is 31/8, but continuous selection is carried out.


[1] Joseph Redmon and Ali Farhadi, YOLOv3: An Incremental Improvement

[2] Jacob Devlin, Ming-Wei Chang, Kenton Lee and Kristina Toutanova, BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding

[3] Alec Radford, Karthik Narasimhan, Tim Salimans and Ilya Sutskever, Improving Language Understanding by Generative Pre-Training

Location: Stockholm HQ
Final application date: 2021-06-17

In this position, you will get the chance to lead and develop an important part of the company mobile development initiative and we need you with experience of React Native or Flutter AND/OR NativeScript.

Location: London Office
Final application date: 2021-06-19

Alex and Alexa is a company within The Babyshop Group. The Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries. 

The Group presides over an exclusive portfolio that besides consists of the e-commerce websites as,, and Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g. Kuling, STOY and a Happy Brand. 

For further information see


The role

Title: Buying Admin Assistant 

Company:  Alex and Alexa, a company within Babyshop Group

Reporting to: Buyer 

Location: London

Are you an intelligent, ambitious, and driven graduate with a passion for fashion and for childrenswear in particular? Part of The Babyshop Group, is one of the U.K’s leading online children’s wear retailers, selling coveted international fashion and sportswear brands, from the traditional to the cutting-edge. Our portfolio includes some of the leading global brands in the industry such as Gucci, Ralph Lauren, Burberry, Stella McCartney, Fendi, Nike and Adidas. We are looking for a Buying Admin Assistant to play an important role in our Buying team.


What will you do                                                   

  • Checking order confirmations, resolving any queries with suppliers within deadlines
  • Raise department purchase orders
  • Providing support at buying appointments
  • Manage the delivery schedule ensuring the correct stock, at the correct time
  • Provide and present sales/brand performance reports for suppliers and internal departments, as necessary
  • Liaise with internal departments (Marketing, Customer Service, Warehouse) and sites to resolve queries in a timely manner and feedback where appropriate
  • Send sell thru reports on a weekly basis and maintain supplier database
  • Liaise with suppliers regarding product availability, in particular for re-orders and NOS lines
  • Carry out research for Buyers regarding new brands/trends
  • Manage samples process
  • Providing daily general admin support to the Buying department to drive KPIs


You probably have the following profile

Key skills:  

  • Accuracy, and attention to detail    
  • Problem solver
  • Excellent written and verbal communication
  • Good systems knowledge - eCommerce and PIM systems
  • Microsoft Excel

In terms of personal fit, this role will be right for you, if you:

  • Have a passion for retail and online media
  • Are able to work in a fast-paced environment, meeting deadlines even when under pressure
  • Are self-motivated, organised and proactive
  • Are innovative and creative
  • Have good commercial acumen


What's in it for you? 

In return you will have the opportunity to work alongside passionate individuals who love what they do and are keen to share their knowledge with you. We expect hard work but it is a relaxed environment where we have fun and celebrate our successes. In addition to our informal dress policy and flexible hours, benefits include 25 days’ holiday, company contributory pension scheme.


Are we a good match?

If so then we’d love to hear from you. Click "Apply" to easily submit your application, and do so before 19th of June. We review applications continuously.


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