COME AND JOIN OUR FAMILY!

EVERY DAY WITH US SHOULD BE FUN
- DON´T MONDAY IT!

One Family.
We come from different places and
bring diverse skills and perspectives.
Together we shine as one family. One for the team.

This is us

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.  We are a fashion retailer in tech, not only do we have a modern tech-stack, but we also have a self-automated AutoStore warehouse solution containing 130,000 boxes and 120 robots.  At present Babyshop Group has offices in Paris, London, Stockholm, Oslo and Seoul in total over 50 nationalities in our workforce and 70% of women. We are a young and fast-growing company with a high entrepreneurial spirit that is passionate about creating the best buying experience for parents under the core values Lead Not Follow, Own it, Simplify and One Family.  It all started with the single domain Babyshop.se and two entrepreneurs in 2006.

Our journey has only just begun. Want to come along?
We are constantly looking for talented people to work in our Stockholm headquarter, our state-of-the-art automated warehouse in Jönköping, our London office and in any of our retail stores in Sweden or Norway.

OPEN POSITIONS

Collection image 2

Job title: Buyer Home
Location: Stockholm HQ
Final application date: 2021-12-15

Buyer Home

The Babyshop Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries. 

The Group presides over an exclusive portfolio that consists of the e-commerce websites Babyshop.com, Alexandalexa.com, Lekmer.se, Oiidesign.se and Melijoe.com. Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g., Kuling, STOY and a Happy Brand. 

For further information see www.babyshop.com

ABOUT THE POSITION

As a buyer for the Home (Kids room) segment, you will head up one of Babyshop Groups important category with a mix of +40 well-known brands. You will be based in Stockholm and report to the Head of Category Products

Responsibilities:

  • Devise short- and long-term development strategies for the home category
  • Take actions to meet budgets and KPIs for the category
  • Analyze data or insights to determine industry and consumer trends
  • Ownership of +40 global sport and street brands
  • Create and maintain relationships with vendors
  • Work collaboratively across the business including the Warehouse and Marketing department to ensure; deliveries, campaigns and launches
  • Be updated regarding certifications and standards for the product areas of responsibility

WHO ARE YOU?

We are looking for a person who has/is:

  • A bachelor's degree in economics, business, or supply chain management or similar
  • Creative, and goal-driven thinking
  • Strong analytical, numerical and Excel skills
  • Excellent communicator and a true team player
  • Proficient in English (All communication within the company is in English)
  • A passion and enthusiasm for interior trends/e-commerce

As a person you are without prestige and willing to roll up your sleeves when needed. Due to our fast growth, it is important that you are easily adaptable to changes and have flexibility to your workflow. Finally, we see that you are a person who loves solving problems and has a solution-oriented mindset to find even more effective working methods.

Sound interesting? Please click on the “Apply” below to easily submit your application! The last day to submit is 2021-12-15. We review applications continuously but will stop once we found our perfect match - so don't wait too long!

Start: Immediate
Extent: 
40h/week, Permanent employment with six months’ probation period.
Location: 
Stockholm

Job title: Buyer Toys
Location: Stockholm HQ
Final application date: 2021-12-15

Buyer Toys

The Babyshop Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries. 

The Group presides over an exclusive portfolio that consists of the e-commerce websites Babyshop.com, Alexandalexa.com, Lekmer.se, Oiidesign.se and Melijoe.com. Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g., Kuling, STOY and a Happy Brand. 

For further information see www.babyshop.com

ABOUT THE POSITION

As a buyer for the Toys segment, you will head up one of Babyshop Groups important category with a mix of +40 well-known brands. You will be based in Stockholm and report to the Head of Category Products

Responsibilities:

  • Devise short- and long-term development strategies for the toys category
  • Take actions to meet budgets and KPIs for the category
  • Analyze data or insights to determine industry and consumer trends
  • Ownership of +40 global sport and street brands
  • Create and maintain relationships with vendors
  • Work collaboratively across the business including the Warehouse and Marketing department to ensure; deliveries, campaigns and launches
  • Be updated regarding certifications and standards for the product areas of responsibility

WHO ARE YOU?

We are looking for a person who has/is:

  • A bachelor's degree in economics, business, or supply chain management or similar
  • Creative, and goal-driven thinking
  • Strong analytical, numerical and Excel skills
  • Excellent communicator and a true team player
  • Proficient in English (All communication within the company is in English)
  • A passion and enthusiasm for toys/e-commerce

As a person you are without prestige and willing to roll up your sleeves when needed. Due to our fast growth, it is important that you are easily adaptable to changes and have flexibility to your workflow. Finally, we see that you are a person who loves solving problems and has a solution-oriented mindset to find even more effective working methods.

Sound interesting? Please click on the “Apply” below to easily submit your application! The last day to submit is 2021-12-15. We review applications continuously but will stop once we found our perfect match - so don't wait too long!

Start: Immediate
Extent: 
40h/week, Permanent employment with six months’ probation period.
Location: 
Stockholm

Job title: CRM Specialist
Location: Stockholm HQ
Final application date: 2022-01-31

The Babyshop Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries. 

The Group presides over an exclusive portfolio that consists of the e-commerce websites Babyshop.com, Alexandalexa.com, Lekmer.se, Oiidesign.se and Melijoe.com along with 10 physical stores in Norway and Sweden. We are a leading global omnichannel retailer with a total turnover of over 100 million Euro.

Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g. Kuling, STOY and a Happy Brand. 

About the position

You will work closely with the whole Sales and Marketing team to plan and execute email communication to our customers. CRM works closely with a set of cross-functional teams, such as Marketing and Data Science, to transform your own, and colleagues’, insights into great communication, driving growth every day. More specifically you will: 

  • Take ownership of the Babyshop CRM strategy in Sweden, Norway, Denmark, Finland, and Russia
  • Define target audiences and develop corresponding communication strategies across multiple channels.
  • Develop and execute on a weekly email communication plan based on seasonality and trends.
  • Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for improved customer experience. 
  • Optimize performance through A/B testing and partner with performance marketing to deliver results and make program improvements.
  • Work collaboratively across the organization to develop, execute and optimize a program that promotes customer loyalty and retention.
  • Develop lifecycle roadmap and deliver actionable insights that contribute to business growth and KPI goals.
  • Map customer journeys across full lifecycle, defining multi-channel touchpoints, highlighting areas of friction, and identifying engagement and conversion opportunities.

Who You Are

  • Strong communicator – you are able to keep other teams updated on the status of cross-functional projects, you work well with multiple stakeholders, and like giving and receiving constructive feedback
  • Data-savvy– you enjoy looking at complex data sets to tell a cohesive and unbiased story, you enjoy tracking the efficacy of omni-channel journeys and have a passion for driving results
  • Detail oriented – you are prepared to get in the weeds to ensure emails and journeys are properly QA’d before deployment
  • Thought leader – you are up to date in latest email and CRM technologies and desire to always be a student of marketing
  • A self-starter with strong organization skills, is collaborative with team members, and has strong interpersonal skills
  • Inclusive- Experience working with groups across difference in respectful and equitable ways

Experience You Bring

  • 2+ years experience in email marketing & automation
  • Fluent in English and one other Nordic language
  • Strong attention to detail required to QA emails and deploy emails effectively
  • Ability to manage multiple projects end-to-end to meet objectives and deadlines
  • Strong Excel skills; basic knowledge of HTML and dynamic elements in email
  • Experience with web analytic software such as Adobe Analytics, Google Analytics and UTM tracking 
  • BA/BS degree or equivalent experience
  • Familiarity with principles of online and email marketing

What's in it for you? 

We are a diverse group of likeable, youthful (in age or spirit) people from all over the world that simply love what we do and has a lot of fun. At our workplace, characterized by the belief and values “Lead not follow, Own it, Simplify and One family”, you will collaborate with talented and passionate colleagues across the company. These colleagues are a blend of Digital Marketing, Graphics, Logistics & Robot Automatization, IT, Operation, Growth, Finance, Customer Service, BI, Buying (inc proprietary brands), People/Culture, Photo/Copy, Brand marketing (inc social media team). We are endeavoring real-world practitioner experience across a range of disciplines, collaborating with experts in other spaces. 

Are we a good match?

So, do the above resonate with your passion and ambition? Are you inspired by the thought of impacting families across the globe in a positive way? Do you want an opportunity to apply your expertise in a context where you truly contribute to our family context? If so, then we would love to hear from you. Click "Apply" to easily submit your application and do so before 31/1 2022. We review applications continuously and the position might be filled before the end date of the recruitment – so send in your application today!

Location: Stockholm HQ
Final application date: 2021-12-17

Comparing state of the art machine learning frameworks for sequence based recommendations
A comparative thesis project using click-streamdata in a children’s fashion setting

About Babyshop Group
E-commerce is at the heart of Babyshop Group where premium childrens’ fashion is retailed on a multitude of websites (eg. lekmer.se, babyshop.se, alexandalexa.com, melijoe.com). Babyshop Group has grown rapidly and we sell and ship all over the world with a revenue of more than 1 billion SEK. In order to sustain such growth, Babyshop Group  will continue to work in a data driven environment, which you hopefully can be a part of! We work with machine learning (ML) on a daily basis, whether it be exploratory data analysis and modelling in a Jupyter Notebook or building ML-pipelines integrating cloud solutions for personalization, demand prediction, recommender systems, learning-to-rank and more. Our head office is located by Karlaplan where we regularly meet for fika and fun after-works.

Thesis proposal
On a daily basis at Babyshop Group, there are hundreds of thousands of users browsing the tens of thousands of articles in our assortment. With such an extensive assortment, finding relevant and inspiring articles becomes far from easy, and the need for recommender systems is high. In ecommerce, providing relevant recommendations is critical for an engaging and satisfactory user experience. Many different methods for creating personalized recommendations exist, e.g., collaborative filtering, content-based filtering and session-based filtering to name but a few. Within the latter, a subset focuses on what is referred to as sequence based recommendations, where the users’ historical behaviour on the site is used to generate recommendations that they would like to interact with in the future.

Previous work include K-Nearest Neighbours, Classic Recurrent Neural Networks, Long-Short Term Memory, Convolutional Sequence Embedding Recommendation Model (Caser), Graph Neural Network and Bidirectional Encoder Representations from Transformers for sequential Recommendation (BERT4Rec). Within the fashion domain, previous work have primarily focused on adult’s fashion, for instance Zalando’s session-based complementary item recommendation algorithm, while lacking coverage of the sub-domain of children’s fashion. Because of this discrepancy, and vast amounts of click-stream data collected by Babyshop Group, it becomes interesting to evaluate how these different approaches perform in a different, but comparable, domain. This thesis project entails a comparative review of these approaches, where the exact choice of methodologies to implement and compare, as well as the overall scope of the review would be in the hands of the student. For inspiration, most papers from the yearly RecSys conference can be found here.

For this thesis, we believe it to be preferable if you have the following qualifications:

●     Student of Computer Science, Machine Learning, Computer Engineering, Mathematics, Physics, or related field (e.g. Applied Mathematics/Statistics).

●     A good understanding of the use of some of the current state of the art machine learning frameworks such as Keras, TensorFlow, Scikit-Learn, Spark etc. in developing ML applications.

●     Proficiency in Python and Git.

●     Knowledge about data wrangling and data munging, using SQL, Pandas and Numpy.

●     Good communication skills in written and spoken English.

What we offer

●        Supervision from experienced data scientists and ML practitioners.

●        The compute-resources needed for such a modelling-heavy task.

●        30 000 SEK on completion of the thesis.

●        Inspiring culture and fun after-works!

What we unfortunately do not offer

●        Relocation package

●        Swedish Visa assistance

 

Starting, early January

Contact: Marcus Svensson, Data Scientist at Babyshop Group marcus.svensson@babyshop.se

Last application date is 17/12, but continuous selection is carried out.

 

Location: Stockholm HQ
Final application date: 2021-12-22

About the job:

At Babyshop Group you get the opportunity to work with some of the world’s most prominent kid’s designer brands. In your daily work you get the chance to create premium communication, build our brands on through relevant PR outlets and engage with key opinion leaders and influencers.

As the PR and Influencer Specialist you will be contributing to the creation of a seasonal PR plan as well as executing and implementing the PR plan with focus on the Nordic markets. You will also plan for and execute ongoing influencer projects as well as building and maintaining strong relationships with key OPL’s, relevant media platforms, stylists, influencers, and ambassadors.  

In this role you will be responsible for monitoring the media and influencer landscape making sure we are able to deliver state of the art top quality PR and influencer marketing. You will also follow up and measure success of PR and influencer campaigns as well as understanding and setting PR and influencer related KPI’s. You will also build and maintain strong influencer relations through ambassador programs and influencer campaigns as well as making sure we are connected to key media outlets in the Nordics.   

In this role we are looking for someone with a strong knowledge of the Nordic PR and influencer landscape as well as the global fashion and retail industry.

The PR and Influencer Specialist is a part of the global Communications team and based in our local office in Stockholm and reports to the Global Head of Communication. This is a full-time position with a 6-month probation period.

Key responsibilities

  • Execute and contribute to a results-driven and clear PR plan
  • Develop and curate toolboxes and press kits
  • Plan and execute pr and influencer events such as press days, collection launches etc.
  • Write and/or translate press releases and create media lists
  • Developing and implementing local press strategies on key markets
  • Daily implementation of press and influencer activations
  • Pitch interviews with key media outlets
  • Create a seasonal PR activation calendar
  • Follow up reports, media monitoring and other administrative tasks related to this
  • Identify and build relationships with prominent influencers and thought leaders to grow industry and brand awareness
  • Ongoing arranging for press pulls and image requests
  • Help with photo shoots and casting projects
  • Brainstorm new, creative approaches to influencer and PR campaigns
  • Assist in the development and management of influencer marketing strategy.

Minimum qualifications

  • A minimum of 2 years’ experience within PR, marketing and/or influencer marketing from an agency or a fashion retail brand
  • Great written and verbal professional communication skills and ability to build internal and external relationships among stakeholders
  • Passion for PR and influencer marketing as well as proficiency with influencer platforms and influencer marketing management tools
  • Excellent knowledge of the Nordic influencer and media landscape.
  • Relevant network within the influencer and media segment on the Nordic markets.
  • Proven track record of successful influencer and PR campaigns
  • Fluent in Swedish and English - both written and spoken.
  • Strong knowledge of the Nordic retail and fashion landscape
  • Experience from working within the premium/luxury fashion and/or lifestyle segment
  • Strong creative copywriting and copy-editing skills
  • In depth knowledge of the PR and influencer marketing industry
  • Outstanding project and/or production management skills
  • Pro-active attitude to networking

Preferred qualifications:

  • Academic degree within relevant field, for example PR & Communications or digital marketing is preferred but not required
  • Impeccable time management skills with the ability to multitask
  • Detail-oriented approach with ability to work under pressure to meet deadlines
  • Good understanding of influencer marketing and PR KPIs
  • Critical thinker and problem-solving skills
  • Experience researching buyer and consumer persona.
  • Organized and self-motivated. Good at taking directions but also good at working independently.
  • Used to multi-tasking and handling several projects at the same time.
  • Creative with a large interest in fashion and industry trends
  • Team player
  • Interested in digital communications and social media

Sound interesting? Please click on the “Apply” below to easily submit your application! The last day to submit is 2021-12-22. We review applications continuously but will stop once we found our perfect match - so don't wait too long!

About Babyshop Group:

The Babyshop Group is a leading luxury and premium online retailer group for baby and children’s fashion and products. The Group operates melijoe.com,  alexandalexa.com, babyshop.com, lekmer.se and oiidesign.se as well as a number of retail stores, along with private labels designed and developed in-house. With an annual sales run rate of over €100 million, catering 140 countries and reaching over 1,000,000 customers, The Babyshop Group headquarters is in Stockholm with additional offices in London, Oslo, Paris, and Seoul.

Location: Stockholm HQ
Final application date: 2021-12-16

About the job:

At Babyshop Group you get the opportunity to work with some of the world’s most prominent kid’s designer brands. In your daily work you get the chance to create premium communication, build our brands on relevant social media platforms and engage with key opinion leaders and influencers.

As the Social Media Coordinator and Influencer Specialist you will be responsible for the daily tactical work with the Babyshop group’s social media channels with focus on the Nordic markets. You will also plan and execute ongoing influencer projects on a Nordic level. You will be executing and implementing the global social media and influencer strategy as well as ongoing creating and developing engaging organic content.  In this role you will be responsible for monitoring social media for industry trends, competitor activations as well as customer related topics. You will also follow up and measure success of campaigns, content performance as well as understanding and setting KPI’s. You will also build and maintain strong influencer relations through ambassador programs and influencer campaigns.   In this role we are looking for someone with a strong knowledge of the Nordic social media and influencer landscape as well as the global fashion and retail industry.

The Social Media Coordinator and Influencer Specialist is a part of the global Communications team and based in our local office in Stockholm and reports to the Global Head of Communication.

Key responsibilities

  • Execute and contribute to a results-driven social media strategy and content calendar
  • Develop and curate engaging content for social media platforms
  • Assist in the creation and editing of written, video (IGTV, reels etc.) and photo content.
  • Create briefs for social media content and managing of external suppliers.
  • Attend relevant events and produce live social media content.
  • Interact with users and respond to social media messages, inquiries, and comments
  • Review analytics, follow up on KPI’s and create reports on key metrics
  • Be familiar with relevant social listening and social media marketing tools
  • Assist in the development and management of social media marketing and influencer marketing strategy.
  • Liaise with Customer Service department on ongoing recurring questions, keep them up to date with any major planned activations in our social channels.
  • Monitor SEO and user engagement and plan for content optimization
  • Creative ideas and execution of social media campaigns and projects
  • Develop and execute influencer marketing strategies and creative campaigns
  • Identify and build relationships with prominent influencers and thought leaders
  • Research relevant industry experts, competitors, target audience and users
  • Brainstorm new, creative approaches to influencer campaigns

Minimum qualifications

  • A minimum of 2-3 years’ experience with B2C social media marketing, content development and/or experience within influencer marketing from an agency or a retail brand
  • Great written and verbal professional communication skills and ability to build internal and external relationships among stakeholders
  • Passion for social media and proficiency with major social media platforms and social media management tools
  • Excellent knowledge of Instagram and Facebook, as well as platforms such as TikTok and YouTube
  • Proficiency with video and photo editing tools and digital media formats. Such as Canva, Adobe Creative Cloud, (Photoshop, Premier Pro) or equivalent digital media editing tools
  • Excellent social listening skills
  • Fluent in Swedish and English - both written and spoken.
  • Strong knowledge of the Nordic retail and fashion landscape
  • Experience from working within the premium/luxury fashion and/or lifestyle segment
  • Strong creative copywriting and copy-editing skills
  • Proven track record in outreach campaign strategies on the Nordic markets
  • In depth knowledge of the social media marketing industry
  • Outstanding project management skills

Preferred qualifications:

  • Ability to understand historical, current, and future trends in the digital content and social media space
  • Impeccable time management skills with the ability to multitask
  • Detail-oriented approach with ability to work under pressure to meet deadlines
  • Understanding of SEO and web traffic metrics
  • Good understanding of social media KPIs
  • Critical thinker and problem-solving skills
  • Experience researching buyer and consumer persona.
  • Organized and self-motivated. Good at taking directions but also good at working independently.

Sound interesting? Please click on the “Apply” below to easily submit your application! The last day to submit is 2021-12-16. We review applications continuously but will stop once we found our perfect match - so don't wait too long!

About Babyshop Group:

The Babyshop Group is a leading luxury and premium online retailer group for baby and children’s fashion and products. The Group operates melijoe.com,  alexandalexa.com, babyshop.com, lekmer.se and oiidesign.se as well as a number of retail stores, along with private labels designed and developed in-house. With an annual sales run rate of over €100 million, catering 140 countries and reaching over 1,000,000 customers, The Babyshop Group headquarters is in Stockholm with additional offices in London, Oslo, Paris, and Seoul.

 

 

Location: Stockholm HQ
Final application date: 2021-12-06

The Babyshop Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries.
 
The Group presides over an exclusive portfolio that consists of the e-commerce websites Babyshop.com, Alexandalexa.com, Lekmer.se, Oiidesign.se and Melijoe.com along with 10 physical stores in Norway and Sweden. We are a leading global omnichannel retailer with a total turnover of 120 million Euro.
Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g. Kuling, STOY and a Happy Brand. 

In the role as a Paid Media Specialist, you’ll be part of Babyshop Group’s Growth department, ensuring our customer experience through a fast and stable digital experience. You’ll be working within the Growth Team, reporting to the Paid Team Lead. 

Key Responsibilities:

- Managing digital marketing campaigns (focusing on Paid Social and Paid Search), spanning multiple markets, languages, and networks, from conception to execution – across an exciting portfolio of different brands
- Work with a team of developers, analysts and data scientists to automate marketing processes to scale up our campaigns through a data-driven approach.
- You will adopt a continual ‘test and learn’ approach to all digital marketing activities and execute a rigorous A/B testing agenda to enhance campaign effectiveness
- Defining and delivering strategies to achieve our traffic, revenue and profitability targets across channels
- Planning, execution, and analysis of acquisition across channels end to end (briefs, creative design, targeting, media buy, testing, tracking set-up, scheduling, etc.) in line with local brand campaigns and promotions
- Work with our Data Science team to measure the profitability and impact of each campaign, and develop ways to scale.

Requirements:

- Excellent numerical and analysis skills
- Demonstrable track record of success managing SEM and Paid Social 
- Proven track record of executing A/B tests, optimizing campaigns and translating data into insights
- Good working knowledge of social media channels (FB, Twitter, Instagram, Pinterest)
- Good creative eye and ability to prepare creative briefs, (including copy would be a plus)
- Comfortable in producing excel/sheets reports and formulas
- Thrives in fast-paced e-commerce or tech start-up environment and can adapt quickly to shifting priorities
- Advanced Google Analytics knowledge

What's in it for you? 

We are a diverse group of likeable, youthful (in age or spirit) people from all over the world that simply love what we do and has a lot of fun. At our workplace, characterized by the belief and values “Lead not follow, Own it, Simplify and One family”, you will collaborate with talented and passionate colleagues across the company. These colleagues are a blend of Digital Marketing, Graphics, Logistics & Robot Automatization, IT, Operation, Growth, Finance, Customer Service, BI, Buying (inc proprietary brands), People/Culture, Photo/Copy, Brand marketing (inc social media team). We are endeavoring real-world practitioner experience across a range of disciplines, collaborating with experts in other spaces. 

Are we a good match?

So, do the above resonate with your passion and ambition? Are you inspired by the thought of impacting families across the globe in a positive way? Do you want an opportunity to apply your expertise in a context where you truly contribute to our family context? If so, then we would love to hear from you. Click "Apply" to easily submit your application and do so before 31/10 2021. We review applications continuously and the position might be filled before the end date of the recruitment – so send in your application today!

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