COME AND JOIN OUR FAMILY!

EVERY DAY WITH US SHOULD BE FUN
- DON´T MONDAY IT!

One Family.
We come from different places and
bring diverse skills and perspectives.
Together we shine as one family. One for the team.

This is us

The Babyshop Group; including Babyshop.com, Lekmer.se, Alexandalexa.com, Melijoe.com and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.  We are a fashion retailer in tech, not only do we have a modern tech-stack, but we also have a self-automated AutoStore warehouse solution containing 130,000 boxes and 120 robots.  At present Babyshop Group has offices in Paris, London, Stockholm, Oslo and Seoul in total over 50 nationalities in our workforce and 70% of women. We are a young and fast-growing company with a high entrepreneurial spirit that is passionate about creating the best buying experience for parents under the core values Lead Not Follow, Own it, Simplify and One Family.  It all started with the single domain Babyshop.se and two entrepreneurs in 2006.

Our journey has only just begun. Want to come along?
We are constantly looking for talented people to work in our Stockholm headquarter, our state-of-the-art automated warehouse in Jönköping, our London office and in any of our retail stores in Sweden or Norway.

OPEN POSITIONS

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Location: Stockholm HQ
Final application date: 2021-11-22

The Babyshop Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries. 

The Group presides over an exclusive portfolio that consists of the e-commerce websites Babyshop.com, Alexandalexa.com, Lekmer.se, Oiidesign.se and Melijoe.com. Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g. Kuling, STOY and a Happy Brand. 

For further information see www.babyshop.com

ABOUT THE POSITION

As a buying administrative assistant, you will support our Buyers and the Head of Fashion in daily operational functions. You will also learn to develop key cross-functional relationships with both internal and external partners in our offices in Stockholm and London. More specifically you will:

  • Provide administrative support to the buying team
  • Have direct liaison with suppliers throughout the buying season
  • Have ownership over purchase order placement, PO tracking and management
  • Ensure POs are delivered in a timely manner to support stock flow
  • Maintain all internal systems with accurate information updates
  • Work collaboratively across the business including the Warehouse and Marketing department
  • Assist in obtaining production content and marketing assets from suppliers
  • Assist in making price adjustments where necessary
  • Support the team with adhoc tasks when required
  • Have an opportunity for further development within buying

WHO ARE YOU?

We are looking for a person who has/is:

  • Further education within Buying/Retail Management or former work experience in retail, fashion and/or e-commerce
  • Strong analytical, numerical and Excel skills
  • Ability to prioritize and multi-task
  • Strong interpersonal and communication skills
  • Proficient in English (All communication within the company is in English)
  • A passion and enthusiasm for fashion/e-commerce

As a person you are without prestige and willing to roll up your sleeves when needed. Due to our fast growth, it is important that you are easily adaptable to changes and have a flexibility to your workflow. Finally, we see that you are a person who loves solving problems and have a solution-oriented mindset to find even more effective working methods.

Start: Immediate
Extent:
40h/week, Permanent employment with sex months’ probation period.
Location:
HQ in Stockholm, Östermalm

What's in it for you? 

We are a diverse group of likeable, youthful (in age or spirit) people from all over the world that simply love what we do and has a lot of fun. At our workplace, characterized by the belief and values “Lead not follow, Own it, Simplify and One family”, you will collaborate with talented and passionate colleagues across the company. These colleagues are a blend of Digital Marketing, Graphics, Logistics & Robot Automatization, IT, Operation, Growth, Finance, Customer Service, BI, Buying (inc proprietary brands), People/Culture, Photo/Copy, Brand marketing (inc social media team). We are endeavouring real-world practitioner experience across a range of disciplines, collaborating with experts in other spaces. 

Are we a good match?

So, do the above resonate with your passion and ambition? Are you inspired by the thought of impacting families across the globe in a positive way? Do you want an opportunity to apply your expertise in a context where you truly contribute to our family context? If so, then we would love to hear from you. Click "Apply" to easily submit your application and do so before the 22nd of November 2021. We review applications continuously and the position might be filled before the end date of the recruitment – so send in your application today!

 

Job title: Head of CRM
Location: Stockholm HQ
Final application date: 2021-11-15

The Babyshop Group is a global premium and luxury retailer of children's clothing and products for the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries.

The Group presides over an exclusive portfolio that consists of the e-commerce websites Babyshop.com, Alexandalexa.com, Lekmer.se, and Melijoe.com along with 10 physical stores in Norway and Sweden. We are a leading global omnichannel retailer with a total turnover of 120 million Euro.

Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like Kuling, STOY, and A Happy Brand. 

In the role as Head of CRM, you’ll be working within Babyshop Group’s Growth Team and reporting directly to the Head of Growth. 

Global Customer Communications Strategy & Planning

  • Own the CRM communication strategy across multiple markets, that drives and delivers exceptional trading, growth, and improved retention & lifetime value of our customers.
  • Lead & develop our global communications strategy to our amazing customers to support customer retention - multi step, multi-channel programmes that build customer engagement, lifetime value, share of wallet and support our business KPIs.
  • Develop a clear segmentation strategy, identifying the key drivers of profitability, loyalty, and churn.
  • Embed “Test, Learn & Optimise” into all activity - ensuring we are always building on our knowledge and driving performance with all campaigns.
  • Take the lead on the procurement of a loyalty program from ideation to implementation
  • Be responsible and contribute to improvements in repeat purchase and LTV across global markets.
  • Take our CRM strategy beyond email marketing and expand into new channels like SMS, CRM ads, and web push notifications

Technology

  • Discover & investigate new technology and new tools that can elevate the innovation in our comms and champion channel diversification.
  • Develop an in-depth knowledge of our current technology & customer data flows, to be able to discover opportunities to optimise flows, to troubleshoot and solve difficult, sometimes technical problems, as well as to find efficiencies where possible. Work with our ESP / CDP and technical teams to achieve this.
  • Source & integrate the data needed to create highly personalised communications and on boarding the other teams required to bring these to life.
  • Manage and become the expert in our ESP/CDP tool, Emarsys. Ensure the technology is being used to its full capacity and that we are continuously innovating our CRM strategies.

Analysis & Insight

  • Regularly report on all global CRM marketing activity and share with the wider business. Review these results to create initiatives, optimise and continually improve returning performance.
  • Champion our returning customers within the business & report against returning customer targets put in place.
  • Work collaboratively with our Data Analyst on insights for our returning customers, lifetime value & frequency reports and campaign results.

People Management

  • Managing a team of five CRM Specialists, in the delivery of our CRM & loyalty strategy and execution. Drive, inspire and motivate your team by providing clear developmental goals, positivity, and an unrivalled depth of knowledge.

Must Haves:

  • 5+ years’ experience in similar CRM roles and have in-depth knowledge of CRM customer planning with a large customer base preferably in retail
  • A passion for making marketing communications as relevant to customers as possible, personalising content thoughtfully by utilising customer data
  • Experience managing a team & working across global markets
  • Strong team leadership skills
  • Confident challenging the status quo and backing up questions with data
  • Advanced experience using email service providers, CDPs & database management platforms - Emarsys experience is a plus
  • Experience with budget management
  • Advanced excel & data analysis skills
  • Excellent communication skills

 

Location: Stockholm HQ
Final application date: 2021-11-14

Do you want to be a part of working towards a Carbon Neutral Vision for one of Europe's biggest e-commerce players? Managing the supply chain from production to the end consumer is a big responsibility and we want to make sure to do this in the most ethical and correct way for the next generation!

Location: Stockholm HQ
Final application date: 2021-10-31

The Babyshop Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries.
 
The Group presides over an exclusive portfolio that consists of the e-commerce websites Babyshop.com, Alexandalexa.com, Lekmer.se, Oiidesign.se and Melijoe.com along with 10 physical stores in Norway and Sweden. We are a leading global omnichannel retailer with a total turnover of 120 million Euro.
Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g. Kuling, STOY and a Happy Brand. 

In the role as a Paid Media Specialist, you’ll be part of Babyshop Group’s Growth department, ensuring our customer experience through a fast and stable digital experience. You’ll be working within the Growth Team, reporting to the Paid Team Lead. 

Key Responsibilities:

- Managing digital marketing campaigns (focusing on Paid Social and Paid Search), spanning multiple markets, languages, and networks, from conception to execution – across an exciting portfolio of different brands
- Work with a team of developers, analysts and data scientists to automate marketing processes to scale up our campaigns through a data-driven approach.
- You will adopt a continual ‘test and learn’ approach to all digital marketing activities and execute a rigorous A/B testing agenda to enhance campaign effectiveness
- Defining and delivering strategies to achieve our traffic, revenue and profitability targets across channels
- Planning, execution, and analysis of acquisition across channels end to end (briefs, creative design, targeting, media buy, testing, tracking set-up, scheduling, etc.) in line with local brand campaigns and promotions
- Work with our Data Science team to measure the profitability and impact of each campaign, and develop ways to scale.

Requirements:

- Excellent numerical and analysis skills
- Demonstrable track record of success managing SEM and Paid Social 
- Proven track record of executing A/B tests, optimizing campaigns and translating data into insights
- Good working knowledge of social media channels (FB, Twitter, Instagram, Pinterest)
- Good creative eye and ability to prepare creative briefs, (including copy would be a plus)
- Comfortable in producing excel/sheets reports and formulas
- Thrives in fast-paced e-commerce or tech start-up environment and can adapt quickly to shifting priorities
- Advanced Google Analytics knowledge

What's in it for you? 

We are a diverse group of likeable, youthful (in age or spirit) people from all over the world that simply love what we do and has a lot of fun. At our workplace, characterized by the belief and values “Lead not follow, Own it, Simplify and One family”, you will collaborate with talented and passionate colleagues across the company. These colleagues are a blend of Digital Marketing, Graphics, Logistics & Robot Automatization, IT, Operation, Growth, Finance, Customer Service, BI, Buying (inc proprietary brands), People/Culture, Photo/Copy, Brand marketing (inc social media team). We are endeavoring real-world practitioner experience across a range of disciplines, collaborating with experts in other spaces. 

Are we a good match?

So, do the above resonate with your passion and ambition? Are you inspired by the thought of impacting families across the globe in a positive way? Do you want an opportunity to apply your expertise in a context where you truly contribute to our family context? If so, then we would love to hear from you. Click "Apply" to easily submit your application and do so before 31/10 2021. We review applications continuously and the position might be filled before the end date of the recruitment – so send in your application today!

Location: London Office
Final application date: 2021-10-31

About the job:

At Babyshop Group you get the opportunity to work with some of the world’s most prominent kid’s designer brands. In your daily work you get the chance to create premium communication and build our brands on relevant social media platforms. You will get a great knowledge of working with multiple brands – both external and owned brands – on a global level.

As the BSG Global Social Media Coordinator you will be responsible for the daily tactical work with the Babyshop group social media channels. The Social Media coordinator is executing and implementing the global social media strategy as well as ongoing creating and developing engaging organic content in the social channels.  In this role you will be responsible for monitoring social media for industry trends, competitor activations as well as customer related topics. You will also follow up and measure success of campaigns, content performance, understanding and setting KPI’s together with the Senior Social Media Manager.  To have a strong knowledge of the global social media landscape as well as the global fashion and retail industry is key. This role focuses a lot on the French market but is also working on an overall global level.

The Social Media Coordinator is a part of the global Communications team and works closely with the Senior Social Media Manager. The Social Media Coordinator is based in our local office in London but reports to the Head of Communication based in our HQ in Stockholm.

Key responsibilities

  • Execute and contribute to a results-driven social media strategy and content calendar in collaboration with the Senior Social Media Manager.
  • Develop and curate engaging content for social media platforms (focus on Instagram) together with copywriters, designers, and Senior Social Media Manager
  • Assist in the creation and editing of written, video (IGTV, reels etc.) and photo content.
  • Create briefs for social media content and managing of external suppliers.
  • Attend relevant events and produce live social media content.
  • Interact with users and respond to social media messages, inquiries, and comments
  • Review analytics, follow up on KPI’s and create reports on key metrics on a monthly and weekly basis together with Senior Social Media Manager.
  • Be familiar with relevant social listening and social media marketing tools
  • Assist in the development and management of social media marketing and influencer marketing strategy.
  • Liaise with Customer Service department on ongoing recurring questions, keep them up to date with any major planned activations in our social channels.
  • Monitor SEO and user engagement and plan for content optimization
  • Creative ideas and execution of social media campaigns and projects

Minimum qualifications

  • A minimum of 2-3 years’ experience with B2C social media marketing or content development
  • Great written and verbal professional communication skills and ability to build internal and external relationships among stakeholders
  • Passion for social media and proficiency with major social media platforms and social media management tools
  • Excellent knowledge of Instagram and Facebook, as well as platforms such as TikTok and YouTube
  • Proficiency with video and photo editing tools and digital media formats. Such as Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
  • Excellent social listening skills
  • Fluent in English and French both written and spoken.
  • Strong knowledge of the French retail and fashion landscape (preferred earlier experience within a French fashion retail company or a company nisched towards the French market).
  • Experience from working within the premium/luxury fashion and/or lifestyle segment
  • Strong creative copywriting and copy-editing skills

Preferred qualifications:

  • Ability to understand historical, current, and future trends in the digital content and social media space
  • Impeccable time management skills with the ability to multitask
  • Detail-oriented approach with ability to work under pressure to meet deadlines
  • Understanding of SEO and web traffic metrics
  • Good understanding of social media KPIs
  • Critical thinker and problem-solving skills
  • Experience researching buyer and consumer persona.
  • Organized and self-motivated. Good at taking directions but also good at working independently.

About Babyshop Group:

The Babyshop Group is a leading luxury and premium online retailer group for baby and children’s fashion and products. The Group operates melijoe.com,  alexandalexa.com, babyshop.com, lekmer.se and oiidesign.se as well as a number of retail stores, along with private labels designed and developed in-house. With an annual sales run rate of over €100 million, catering 140 countries and reaching over 1,000,000 customers, The Babyshop Group headquarters is in Stockholm with additional offices in London, Oslo, Paris, and Seoul.

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