One Family.
We come from different places and
bring diverse skills and perspectives.
Together we shine as one family. One for the team.

This is us

The Babyshop Group; including,,, and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.  We are a fashion retailer in tech, not only do we have a modern tech-stack, but we also have a self-automated AutoStore warehouse solution containing 130,000 boxes and 120 robots.  At present Babyshop Group has offices in Paris, London, Stockholm, Oslo and Seoul in total over 50 nationalities in our workforce and 70% of women. We are a young and fast-growing company with a high entrepreneurial spirit that is passionate about creating the best buying experience for parents under the core values Lead Not Follow, Own it, Simplify and One Family.  It all started with the single domain and two entrepreneurs in 2006.

Our journey has only just begun. Want to come along?
We are constantly looking for talented people to work in our Stockholm headquarter, our state-of-the-art automated warehouse in Jönköping, our London office and in any of our retail stores in Sweden or Norway.


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Location: Stockholm HQ
Final application date: 2020-11-30

Leveraging transfer learning for multi-label attribute prediction in fashion images, using deep learning


About Babyshop Group

E-commerce is at the heart of Babyshop Group where premium childrens’ fashion is retailed on a multitude of websites (eg.,, Babyshop Group has had continuous growth in the past years, currently selling and shipping internationally with a revenue of more than 1.5 billion SEK. In order to sustain such growth, Babyshop Group will continue to work in a data-driven environment, which you hopefully can be a part of! We at Babyshop work with machine learning (ML) on a daily basis, whether it being exploratory data analysis and modelling in a Jupyter Notebook or building ML-pipelines integrating cloud solutions. If this is something that you want to develop within and you find the thesis proposal interesting, apply! By the way, at our five story office in Karlaplan, you will find lots of tasty coffee, tea, and inspiring individuals. 

Thesis proposal

At Babyshop Group, there exist tens of thousands of images of children’s apparel. Currently, new items are labeled by hand, where each item has multiple attributes, eg. color, category, pattern, neckline, and style, etc. Since the workload of this manual task is immense, a need for a support system is high. In literature, a multitude of previous work has been done in regards to multi-label attribute prediction on fashion clothing, most notably DeepFashion and iMaterialist Fashion. Here, deep learning models have been trained on hundreds of thousands of labeled images to predict corresponding attributes, which has proven highly successful. However, almost all of these images are of adult fashion, with very little emphasis on childrens’ fashion.  

Recently, transfer learning has proved very successful in multiple areas, most prominently in regards to object-detection in images, using YoloV3, as well as natural language processing using BERT and GPT. Because of this, ML-practitioners with access to limited sets of labeled data can successfully leverage these transfer learning frameworks that are trained on immense datasets.

The question then arises, is it possible to combine the pre-trained models from previously mentioned multi-label attribution prediction models that are trained on almost exclusively adults’ fashion, together with the learnings from transfer-learning frameworks - in order to successfully perform multi-label attribution prediction on childrens’ fashion?


For a good fit we believe it to be preferable if you have the following qualifications:

  • Students of Computer Science, Machine Learning, Computer Engineering, Mathematics, Physics, or related field (e.g. applied mathematics/statistics)
  • A good understanding of the use of some of the current state of the art machine learning frameworks such as Keras, TensorFlow, PyTorch, Scikit-Learn, Spark etc. in developing ML applications
  • Proficiency in Python and Git
  • Knowledge about data wrangling and data munging, using SQL, Pandas, and Numpy
  • Good communication skills in written and spoken English.

What we offer

  • Supervision from experienced data scientists and ML practitioners
  • The compute-resources needed for such a modelling-heavy task
  • 1000 SEK per higher education credit as compensation per student
  • Inspiring culture and fun after-works!


Starting, early January till mid-June

How to apply: You can apply both individually and as pairs, but if you apply as a pair, please attach Resumes from both candidates, as well as a jointly written Cover Letter in the application form below.

Last application date is 30/11, but please note that continuous selection is carried out

Contact: For questions please contact Marcus Svensson, Data Scientist at Babyshop Group

Location: Norway HQ & Stores
Final application date: 2020-11-02

Vi søker dyktig superselger med stort pågangsmot som trives med å jobbe mot felles mål. God kundeservice er utrolig viktig for oss, slik at DU må være imøtekommende, sosial og "gi det lille ekstra". 

Vi søker deg som:

  • Setter kunden i fokus!
  • Tar initiativ og viser engasjement 
  • Er strukturert, ryddig og liker å jobbe i høyt tempo
  • Er smilende og imøtekommende
  • Erfaring fra bransjen er ett pluss men ikke ett krav


Vi på team Jessheim kan tilby følgende:

  • God opplæring i våre produkter 
  • Engasjerte og hyggelige kolleger
  • Varierte og spennende dager 
  • Oppfølging og mulighet for personlig utvikling


Søkere må være over 18 år og det forutsettes at du kan jobbe kveld og helger og dagvakter i ferieperioder. 

Stillingen som lyses ut er følgende:

- Deltid 20%

Med mulighet for mer jobb i høysesong og etter behov.


Vi tilbyr et inspirerende arbeidsmiljø i en hektisk butikk! 

Vil du bli en del av Babyshop familien? Søk nå!

Job title: Business Controller
Location: Stockholm HQ
Final application date: 2020-11-01

About this role

We are looking for a Business Controller to further strengthen our Finance team . As a Business Controller at Babyshop group you enjoy working in a fast-paced environment at a company with an entrepreneurial spirit! You will be part of the finance department with a group of highly engaged and ambitious colleagues.  You will be responsible for driving the financial and performance agenda across all business areas. Within the field of controlling, you will support various stakeholders with both the business and financial perspective. You will have the opportunity to influence and develop our way of working. You will report directly to CFO.

In this position, you’ll have the chance to work in a small team and close-knit environment where your voice is heard. The entire team in Stockholm are technical so you certainly will face lots of exciting challenges within a modern fast-growing environment. The Finance team is a group from various and diverse backgrounds where the team as a whole benefits different experiences and knowledge of our team members.

We are looking for a person that loves challenges and has the right mindset and motivation to take Babyshop to the next level.

This position is perfect for someone who likes the freedom to make critical changes without having to go through various checkpoints, you will see instant results and will be supported by your team to experiment and bring on new ideas.

What's my day like?

You would analyze and follow-up on trading performance and KPIs. Participate in cross departmental working groups to follow-up on key initiatives and performance targets. You would prepare reporting for key stakeholders. You would support department managers in building budget and forecasting tools.


  • Play a strategic role in the organization in driving group performance management and governance, including setting and following up on key KPIs including establishing structure and process for follow-up on key KPIs.
  • Analyze group trading and operational results, partnering with the business to secure corrective actions are taken to reach targets
  • Take an active role in analyzing and guide the organization for opportunities to secure future growth for the Group.
  • Participate and drive preparation of budgets and forecasts in collaboration with all stakeholders in our matrix organization
  • Prepare ad hoc analysis and reporting to group management, owners and board and take an active role within monthly and quarterly reporting to the Board of Directors and Shareholders
  • Drive business cases in order to evaluate and prioritize investments including business case follow-up
  • Contribute in improvement projects within the Finance team and serve as a business partners to process improvement projects within other departments
  • Support operations in business-critical issues


  • We believe that in order to be successful in this role, you need to have experience working with Business Controlling, preferably in start/scale-ups.
  • You have an Bachelors or Masters degree within the area of Finance, Business Administration, Economics or similar.
  • You are a strong user in Microsoft Excel and Powerpoint and are used to handling large quantities of data. Experience in PowerBI or with SQL is highly beneficial
  • As a person you have a strong interest in business development and an understanding of different business drivers.
  • You have a strong drive, are results-oriented and self-motivated with a proactive approach.
  • Structured approach to working and able to manage complex planning and multiple parallel work-streams

We believe you have

  • Excellent communication skills with a deep understanding of stakeholder management and are fluent in English, both in written and verbal form.
  • Pride in taking ownership and responsibility for your work and are able to prioritize effectively.
  • An attention to detail but also the ability to look up and understand the big picture.
  • The willingness to step outside your comfort zone and take opportunities to develop yourself professionally and personally

You are truly

  • Driven by your passion for what you do.
  • A team player who enjoys taking on challenges
  • A really nice person with a personality of your own.

What's in it for you? 

We are a diverse group of likeable, youthful (in age or spirit) people from all over the world that simply love what we do and has a lot of fun. At our workplace, characterized by the belief and values “Lead not follow, Own it, Simplify and One family”, you will collaborate with talented and passionate colleagues across the company. These colleagues are a blend of Digital Marketing, Graphics, Logistics & Robot Automatization, IT, Operation, Growth, Finance, Customer Service, BI, Buying (inc proprietary brands), People/Culture, Photo/Copy, Brand marketing (inc social media team). We are endeavoring real-world practitioner experience across a range of disciplines, collaborating with experts in other spaces. 

With the team continuing to grow throughout 2020, there will be further opportunities to progress and define how you would like your career to be shaped within the organization.

Are we a good match?

So, do the above resonate with your passion and ambition? Are you inspired by the thought of impacting families across the globe in a positive way? Do you want an opportunity to apply your expertise in a context where you truly contribute to our family context? If so then we’d love to hear from you. Click "Apply" to easily submit your application, and do so before 1/11-2020. We review applications continuously.

About Babyshop Group

The Babyshop Group; including and 10 physical stores in Norway and Sweden is today a leading global omnichannel retailer with a total turnover of 120 million Euro.

Babyshop Group is an equal opportunity employer. All qualified candidate will receive consideration for employment without regard to race, color, religion, sex, national origin, ancestry, pregnancy, age, sexual orientation, marital status, medical condition or disability, or any other characteristic protected by law.

 Babyshop Group applies the following for recruitment companies or agencies or equivalent staffing businesses. If a company, or sister company or any group company, in the role as resources, recruiters or directors or any other role within the mentioned companies, send or provide, in any form or channels, such as a CV or information or contact details of a candidate/candidates, they will approach directly by BSG. There will not be any fee to claim for the recruitment-, candidate-, staff introduction or any equivalent nature of services unless there is a signed contract in place between relevant parties.

Location: Warehouse - Jönköping
Final application date: 2020-10-31

We are looking for a bilingual French and German speaking agent  for our Customer Service department in Jönköping! 

Do you have a drive to help others and a passion for premium service? Are you a team player but can also take your own initiatives and decisions? Would you like to work in the heart of The Babyshop Group and provide premium service for our customers world wide? Then you would be a perfect fit for our bilingual French and German speaking agent position. 

About the role: 

As a bilingual French and German speaking agent, you will primarily work with customer inquiries through our main communication channels, phone, email, and chat. In addition, you will be handling customer service inquiries submitted through our social media channels and review pages in French and German language. Throughout this process, it is important that you maintain the Babyshop Group tone of voice adapted to the respective storefront and work in line with our company values. 

Areas of responsibility:

  • Handling The Babyshop Group customer inquiries in French, German and occasionally English including all inbound and outbound volumes through e-mail, phone and chat for several storefronts as well as social media
  • Ensure that all the incoming volumes are responded to within the agreed SLA and in line with department KPIs 
  • Proactive and continual improvement of quality of communication through email, phone and chat
  • Having an active role in a timely and clear communication with other members of the customer service team and other departments

About you :

As a person, you are customer-oriented and a natural team player. You are an outgoing person who feels comfortable communicating with others. You understand the importance of assertive communication and great customer service. 

Being patient is one of your main personal traits. You are a self-motivated, disciplined person who is good at planning your working hours and completing tasks on time.


  • Fluent in French and German both spoken and in writing
  • Fluent in English both spoken and in writing
  • Good computer skills and fast writing speed
  • Good communication skills and vocabulary
  • Understanding the benefits of success in both sales and service


  • Experience with customer service or in the service industry
  • Experience of working in social media
  • Additional language skills are a plus

Form of employment: Permanent employment

Salary: Individual wage setting

Location : Jönköping, Norra Stigamovägen 4

Last application date is 2020.10.31. Interviews take place on an ongoing basis, and the position may be filled before the last application date has passed.

Start date: as soon as possible

For further questions, please contact:

Mariana Primorac

Customer Service Manager- International

About us

The Babyshop Group is a dynamic, fast-growing company with great development opportunities. We offer varied work in a wonderful environment with ambitious colleagues who strive to achieve our common goals. We are a value-driven company and we hope you share our values; One family, Own it, Simplify and Lead not follow.

Our company consists of several online retailers: Babyshop, OiiDesign, AlexandAlexa,  Lekmer and Melijoe. The company was founded in 2006 and is now one of the leading e-commerce companies in the premium segment for children's clothing and products in Europe.



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