CRM Specialist

The Babyshop Group is a global premium and luxury retailer of children's clothing and products to the modern family. The unique retail concept was developed in 2006 when the Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business. Today, the Babyshop Group is a leading player with a global footprint and +62 million website visitors annually and 1 million retail customers per year with customers across 170 countries. 

The Group presides over an exclusive portfolio that consists of the e-commerce websites,,, and along with 10 physical stores in Norway and Sweden. We are a leading global omnichannel retailer with a total turnover of over 100 million Euro.

Under this umbrella, the Group offers more than 500 prestige brands along with a number of proprietary brands like e.g. Kuling, STOY and a Happy Brand. 

About the position

You will work closely with the whole Sales and Marketing team to plan and execute email communication to our customers. CRM works closely with a set of cross-functional teams, such as Marketing and Data Science, to transform your own, and colleagues’, insights into great communication, driving growth every day. More specifically you will: 

  • Take ownership of the Babyshop CRM strategy in Sweden, Norway, Denmark, Finland, and Russia
  • Define target audiences and develop corresponding communication strategies across multiple channels.
  • Develop and execute on a weekly email communication plan based on seasonality and trends.
  • Identify and apply best practices to measure, analyze, test and determine new opportunities and provide recommendations for improved customer experience. 
  • Optimize performance through A/B testing and partner with performance marketing to deliver results and make program improvements.
  • Work collaboratively across the organization to develop, execute and optimize a program that promotes customer loyalty and retention.
  • Develop lifecycle roadmap and deliver actionable insights that contribute to business growth and KPI goals.
  • Map customer journeys across full lifecycle, defining multi-channel touchpoints, highlighting areas of friction, and identifying engagement and conversion opportunities.

Who You Are

  • Strong communicator – you are able to keep other teams updated on the status of cross-functional projects, you work well with multiple stakeholders, and like giving and receiving constructive feedback
  • Data-savvy– you enjoy looking at complex data sets to tell a cohesive and unbiased story, you enjoy tracking the efficacy of omni-channel journeys and have a passion for driving results
  • Detail oriented – you are prepared to get in the weeds to ensure emails and journeys are properly QA’d before deployment
  • Thought leader – you are up to date in latest email and CRM technologies and desire to always be a student of marketing
  • A self-starter with strong organization skills, is collaborative with team members, and has strong interpersonal skills
  • Inclusive- Experience working with groups across difference in respectful and equitable ways

Experience You Bring

  • 2+ years experience in email marketing & automation
  • Fluent in English and one other Nordic language
  • Strong attention to detail required to QA emails and deploy emails effectively
  • Ability to manage multiple projects end-to-end to meet objectives and deadlines
  • Strong Excel skills; basic knowledge of HTML and dynamic elements in email
  • Experience with web analytic software such as Adobe Analytics, Google Analytics and UTM tracking 
  • BA/BS degree or equivalent experience
  • Familiarity with principles of online and email marketing

What's in it for you? 

We are a diverse group of likeable, youthful (in age or spirit) people from all over the world that simply love what we do and has a lot of fun. At our workplace, characterized by the belief and values “Lead not follow, Own it, Simplify and One family”, you will collaborate with talented and passionate colleagues across the company. These colleagues are a blend of Digital Marketing, Graphics, Logistics & Robot Automatization, IT, Operation, Growth, Finance, Customer Service, BI, Buying (inc proprietary brands), People/Culture, Photo/Copy, Brand marketing (inc social media team). We are endeavoring real-world practitioner experience across a range of disciplines, collaborating with experts in other spaces. 

Are we a good match?

So, do the above resonate with your passion and ambition? Are you inspired by the thought of impacting families across the globe in a positive way? Do you want an opportunity to apply your expertise in a context where you truly contribute to our family context? If so, then we would love to hear from you. Click "Apply" to easily submit your application and do so before 31/1 2022. We review applications continuously and the position might be filled before the end date of the recruitment – so send in your application today!


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