Head of Growth


The Babyshop Group is a global premium and luxury retailer of children's clothing and  products to the modern family. The unique retail concept was developed in 2006 when the  Swedish entrepreneurial couple Linn and Marcus Tagesson set up the business with the aim  of revolutionizing fashion for children by offering an unparalleled assortment of high-quality  products online. Today, the Babyshop Group is a leading player with a global footprint and  more than 70 million website visitors annually and 1 million retail customers per year with  customers across 170 countries. 

The Babyshop Group is a young and fast-growing company with an entrepreneurial spirit  that is passionate about creating the best buying experience for parents under the core  values Lead Not Follow, Own it, Simplify and One Family. They see themselves as a fashion  retailer in tech and not only do they have a modern tech-stack, but also a fully automated 42  000 sqm warehouse in Jönköping, Sweden serving customers globally. The vision is to  continue developing the group’s fashion tech platform and thus strengthening their position  as the global leader within the premium and luxury segment for children’s clothing and  products.  

The Group presides over an exclusive portfolio that consists of the e-commerce websites  such as Babyshop.com, Lekmer.se, Alexandalexa.com, Oiidesign.se and Melijoe.com. Under  this umbrella, the Group offers more than 500 prestige brands along with a number of  proprietary brands like e.g. Kuling, STOY and a Happy Brand.  

The Group has 300+ employees across offices in Paris, London, Stockholm, Oslo and Seoul  with over 50 nationalities represented and had a total turnover exceeding 1.1 billion SEK in  2019. The company is currently owned by private and financial investors that include Linn &  Marcus Tagesson, Susanna Campbell and Christina Stenbeck, along with Verdane Capital and GIMV. 



The new Head of Growth will play a vital part of the Group’s growth in  the coming years. Working closely with the commercial leadership team, your focus will be  on developing key markets and sales channels to grow sales and customer lifetime value  (CLV) on existing customers and drive sales on new customers by acquiring new high-value  cohorts in selected segments and markets. The Head of Growth will build,  develop and lead teams within traffic acquisition, store optimization and customer loyalty  and experience across all digital channels. 

The ideal candidate is an entrepreneurial value-driven self-starter and a seasoned leader  who enjoys leading specialist teams. Having a broad commercial understanding, being a  natural relationship builder and above all being a hands-on doer will be key to be successful  in this role.  



Major professional experiences & competencies 

  • Profound e-commerce experience, preferably in an online multi-brand retailer  setting. Understanding and experience of working with a brand(s) and associated  sales drivers. 
  • Natural leadership skills and down-to-earth values. Experienced leader of highly  skilled specialists. 
  • Deep experience from Paid marketing.
  • Site optimisation experience through A/B testing. 
  • Sophisticated communication & presentation skills, able to understand and  appreciate diversity and nuance and adapt style accordingly 

Education and specific skills 

  • Strong academic credentials  
  • Fluent in English and a Scandinavian language, both written and spoken  

Personal characteristics 

  • An entrepreneurial attitude - action oriented and naturally curious about testing and  implementing new initiatives  
  • High energy level, comfortable performing multifaceted projects in conjunction with  day-to-day activities   
  • Ability to establish credibility and be decisive — but be able to recognize and support  the organization's preferences and priorities  
  • Thrives in fast-paced e-commerce or tech start-up environment and can adapt  quickly to shifting priorities 


Sound interesting? Please click on “Apply” below to easily submit your application! The last day to submit is 2021-01-30. We review applications continuously but will stop once we found our perfect match - so don't wait too long!


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