SEM Specialist

We would like to have YOU - an executing, detail oriented and focused decision maker to take full responsibility for the growth of all new online marketing. If you don’t fail, you’re not risking enough. 

Background

Babyshop.com was founded in 2006 is today part of the leading European omni-channel retailer group, The Babyshop Group, in the premium children's fashion segment. We are a young company with high entrepreneurial spirit that is passionate about creating the best buying experience for parents of young children. Our business has a reputation in the market for being innovative, entrepreneurial, and fast growing. We have a world class management team based in Stockholm and London, backed up by a talented operational team that makes things happen day to day.

Who are we looking for?

We are looking for a SEM Specialist (role is called New Acquisition Manager) to play a critical role within the Marketing team. In this role, you will be fully accountable for the growth of new online marketing channels still untapped for Babyshop, starting with Social/Display/PPC, but also the expansion of new online marketing channels as they emerge with technology. At the fore- front of digital marketing experiments, you will be driving our next generation of traffic acquisition.

True commercial owner of the new advertising channel, you will set-up and lead our Direct Response campaigns. Extremely data driven, you ground your actions in data and the analysis of marketing campaigns performance. You will have demonstrable new acquisition experience, be very commercially focused, passionate about Digital Marketing, ecommerce, and able to effectively develop strategies, deliver them, prioritise and multi-task.

Key Responsibilites:

• Defining and delivering strategies to achieve our traffic, revenue and efficiency targets through new channels.
• Planning, execution and analysis of the new channels end to end (briefs, creative design, targeting, media buy, testing, tracking set-up, scheduling, etc.) 

• Devising a testing strategy and a roadmap to grow the new channels (from retargeting, targeted display via ad exchanges, FB ads, etc.) to the forefront of technology across multiple devices 

• Forecasting sales and preparing media budgets accordingly 

• Work with the team to make sure our new Acquisition strategy is inside our brand strategy
• Assist the wider marketing team with other areas of digital marketing, in a flexible manner 


Requirements

• Demonstrable track record of success managing Digital Display/RTB Direct Response campaigns for e-commerce brands, ideally at an agency, technology provider or trading desk
• Demonstrable experience of setting up and optimising Facebook ads campaigns for DR
• Good working knowledge of other social media channels (Twitter, Instagram, Pinterest)
• Excellent numerical skills, with great business acumen and advanced level in using Excel
• Analytical, with the ability to interpret information, news, data and research quickly – and 
distil the most important/relevant information for intelligent strategic development.
• Good creative eye and ability to prepare creative briefs, (including copy would be a plus)
• Experience in a fast-paced ecommerce or tech start-up environment
• Advanced Google Analytics knowledge, good working knowledge of Ad Servers and online display impression tracking
• Experience of managing PPC campaigns
• Experience working with retail is a plus

Our Digital team motto

•  If you don’t fail, you’re not risking enough 

• Done is better than perfect 

• Have fun

Sounds interesting? Is this you? Click on the "Apply" below to easily submit your application. We review applications continuosly. Last day to submit your application is 2018-12-16